- Tepic is the capital and largest city of the state of Nayarit in western Mexico. It is located in the central part of the state and has a population of approximately 380,000 people. Tepic serves as the government, economic, and cultural center of the state. It has a mix of colonial and contemporary architecture, with attractions such as the Cathedral of Tepic, the Regional Museum of Nayarit, and the Tepic Botanical Garden. The city is known for its vibrant cultural festivals, including the annual Nayarit Fair, and is a popular base for exploring the surrounding natural attractions such as the Sierra de San Juan Mountains and the nearby beaches of Riviera Nayarit.