- Sturgis is a city in Meade County, South Dakota, United States. It is located in the western part of the state, approximately 30 miles northwest of Rapid City. The city is best known for hosting the annual Sturgis Motorcycle Rally, one of the largest motorcycle rallies in the world. The rally brings in hundreds of thousands of visitors each year and has become a major economic and cultural event for the city. Aside from the rally, Sturgis is also known for its scenic beauty, with the nearby Black Hills offering numerous outdoor recreational opportunities, including hiking, fishing, and camping. The city itself has a population of around 7,000 residents and offers a small-town atmosphere with a range of amenities, including shops, restaurants, and parks.