- New Ulm is a city located in Brown County, Minnesota, United States. It is situated along the Minnesota River and has a population of approximately 13,400 people. The city was founded in 1854 and has a rich German heritage, which is showcased through its architecture, festivals, and traditions. New Ulm is known for its historic downtown area, which features numerous landmarks and attractions, including the Hermann Heights Monument, Schell's Brewery, and the Minnesota Music Hall of Fame. The city also offers a variety of recreational activities, such as hiking, boating, and golfing, and is home to several parks and trails. New Ulm is considered a friendly and close-knit community that takes pride in its history and traditions.