Matamata is a small town located in the Waikato region of New Zealand. It is known for its rural surroundings and picturesque landscapes. The town gained international fame for being the filming location of Hobbiton in the "Lord of the Rings" and "The Hobbit" film trilogies. As a result, it has become a popular tourist destination for fans of the movies. The Hobbiton Movie Set is a major attraction in Matamata, offering guided tours of the Shire and its hobbit holes. Aside from its connection to the film industry, Matamata is also known for its farming and agricultural activities. The town has a friendly and laid-back atmosphere, with a range of local shops, cafes, and eateries. It is often described as a charming and inviting place to visit.