Jipijapa is a city located in the Manabí province of Ecuador. It is known for its agriculture, particularly the cultivation of peanuts and coffee. Jipijapa is also famous for its traditional straw hats, known as "jipijapas" or "panama hats." The city has a charming historic downtown area with colonial-style buildings and a central park. Jipijapa is a popular destination for tourists looking to explore the rural Ecuadorian countryside and experience local culture.