- Brawley is a city located in Imperial County, California, United States. It is situated in the southeastern part of the state, near the Mexican border. Brawley is known for its agricultural industry, particularly the production of lettuce, broccoli, and carrots. The city has a population of approximately 27,000 people. Brawley offers a small-town atmosphere with various parks, schools, and a downtown area with shops and restaurants. The city also hosts annual events, such as the Cattle Call Rodeo, which draws visitors from across the region.